"My cynical Cabinet were enthused, learned and improved thanks to the training. They even volunteered for extra work – and the end result is far more confidence and ability in dealing with tricky media interviews.”  Simon Clifford, Head of communications, Somerset County Council

 

"XXXX coped with a really tricky radio interview this morning – thanks to you!" Sarah MacLennan, Head of Communications, NHS Wiltshire

Media training from a company that coaches journalists and broadcasters.

Essential techniques to anticipate questions, maintain control of interviews, sharpen up your content and ensure key messages are delivered while giving journalists what they want. We'll do multiple interviews adding different techniques each time.

Filmed exercises

Many believe non-verbal cues play a more significant role in perception than content. With video playback, we'll focus on body language, style, tone, pace, using humour and developing useful traits for a natural and confident performance. we can do the same for radio interviews too.

By example

We'll look at recent television performances from professionals in your field - both good and bad learning the best techniques and avoiding pitfalls.

This training is flexible one to one or groups with a comprehensive day of discussion and exercises - recording and playing-back interviews based on different scenarios tailored to your business.

Issue based training

Tricky issue on the horizon or changes to announce? We'll look at your challenge, design and prioritise some key messages, anticipate media reactions and rehearse scenarios to ensure you're fully prepared.

Themes include:

What do the media want from a story?
The different needs of print, radio and TV
Preparation and anticipating questions
Control techniques
Developing key messages
Bridging
Interview formats
Press conferences
Media law
Public interest vs. protecting individuals
Reputation and Incident media management
Golden rules and pitfalls

 

 

 

 

 

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Themes & Services