Station health check

An objective, expert pair of ears across everything you do. Unfettered by the day-to-day experience and armed only with a rajar diary, I’ll listen, evaluate and offer ideas about all aspects of your output - journalism, consistency, behaviours, presentation, station sound, cross promotion - everything. We'll take a good look at those properties against the needs of your community and workout a plan to improve your position.

 

Sequence evaluation

A focus on your programme and presentation teams, and the content and format of their sequences. Detailed analysis for you, feedback and ideas for the team.

 

News presentation and production

First we'll sample bulletins for presentation authority and authenticity, the quality and consistency of writing, journalistic strength, relevance to audience, story count and getting round the patch effectively. Then, a look at the news production workflow, spread of resources and how we can tune the machine to work as effectively as possible.

 

Station Sound and identity

A focus on the station’s audio furniture and forgotten on air-conventions. We’ll  look at patterns of speech and behaviours and what messages they send. We'll build a better brand by eliminating tired phrases and inconsistency. We’ll look at the effectiveness and quality of promotions along with their frequency and location to produce a strong, single and clear identity across the day.

 

Acedemic consultancy
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Leadership themes
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Themes & Services